What Buyers Looked at at Furniture China 2026: Our 2026 AW Collections

Furniture China 2026 has come to an end.

For four days in Shanghai, we showed our new 2026 AW furniture collections and spoke with retailers, e-commerce sellers, designers and project businesses.

We brought six collections to the show:

NOOK · HARBOR · SANCTUARY · LOOM · STUDIO · HEARTH

What was interesting was that different products attracted different types of buyers.

Here are some of the products that received the most attention.

NOOK Collection: Green Pet Beds and Storage Ottomans for B2B Buyers

The NOOK Collection focuses on storage ottomans and multifunctional storage furniture.

But at the show, two green pet beds became unexpected attention magnets.

People who came to look at storage stopped to look.

People from the pet-product business also stopped.

And people who were interested in ottomans often wanted to touch and feel the product.

It was a simple product, but it connected several categories:

Storage × Seating × Pet Living

This was especially interesting for us because it showed how a small pet-related detail can bring people into a furniture collection.

The other NOOK products also received good attention, especially the storage side tables with bamboo tops.

Several buyers from supermarkets and offline retail businesses came to ask about this type of product.

For us, NOOK showed that a familiar product category can still work when the fabric, shape, material and small details are changed.

HARBOR Collection: Entryway Storage Furniture for Offline Retail

HARBOR is our entryway storage furniture collection.

It combines metal frames, fabric drawers and wood surfaces to create practical storage for entryways.

This collection attracted more attention from offline retail buyers than we expected.

Visitors working with European and South American markets showed particular interest.

The reason may be quite simple.

The products are easy to understand when you see them in person:

shoes, bags, keys and everyday items all have a place.

The combination of metal, fabric and wood also gives the furniture more visual structure than a simple storage rack.

For offline retailers and stores, HARBOR is one collection we will continue to develop.

LOOM Collection: Wood and Fabric Drawer Furniture with a Premium Look

LOOM takes a different approach.

The collection combines wood furniture with upholstered fabric drawers.

The warm off-white fabric against walnut-colored panels creates clear layers of color.

Add solid wood handles, and the overall look becomes much more refined.

This combination of wood + fabric drawers gives the furniture a more premium appearance without relying on complicated decoration.

It is also an interesting balance between appearance and cost.

For us, the goal is simple:

A high-end look with practical production cost.

The collection includes pet-friendly nightstands, nightstands with cat spaces and smart nightstands with features such as wireless charging and LED lighting.

SANCTUARY Collection: Hidden Litter Box Cabinets for E-commerce Buyers

SANCTUARY focuses on hidden litter box furniture.

This collection attracted a different type of buyer.

Many visitors who asked about it were cross-border e-commerce sellers, especially businesses selling through Amazon US, Amazon Europe and Wayfair.

The idea that attracted them was not simply “a better litter box.”

It was the combination of:

Furniture + Storage + Pet Living

Several buyers felt that products designed for both people and pets could be an interesting direction for their online product ranges.

This was one of the clearest examples we saw at the show of how pet products are moving closer to the furniture category.

A litter box does not always have to look like a pet product.

It can also look like a piece of furniture.

HEARTH Collection: Furniture-Style Dog Crates for Larger Dogs

HEARTH is our furniture-style dog crate collection.

The collection attracted attention mainly from visitors working with the European market, including cross-border e-commerce sellers.

The product is designed with larger dogs in mind.

The lower section provides a temporary dog crate area, while the top panel can be used as a practical surface for everyday items.

This makes the product different from a traditional wire dog crate.

Instead of treating the crate as something that needs to be hidden, the idea is to make it work as part of the home.

Dog space + furniture function becomes one product.

Different Products, Different Buyers

One of the most useful things we learned from the show was that there was no single “best” product for every buyer.

Different products attracted different channels.

NOOK
Storage, ottoman and pet-product buyers.

HARBOR
Offline retailers and buyers working with European and South American markets.

LOOM
Buyers looking for a more premium wood-and-fabric furniture look.

SANCTUARY
Cross-border e-commerce sellers looking for human + pet living products.

HEARTH
European-market and e-commerce buyers looking for furniture-style dog products.

This is important for our future product development.

We are not simply looking for products that look good in a showroom.

We are looking for products that make sense for a specific customer, sales channel and market.

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What Comes Next

Furniture China 2026 gave us a chance to see our new collections through the eyes of buyers.

Some products attracted attention because of their function.

Some because of their materials.

And some because they connected two categories that buyers were already looking at.

Our focus will continue to be:

Storage Furniture
Multifunctional Furniture
Pet-Friendly Furniture

We will keep developing products around these areas while paying attention to materials, cost, MOQ and different retail channels.

Explore the 2026 AW Collections:

NOOK · HARBOR · SANCTUARY · LOOM · HEARTH